Chocolate Logo Wrapper Bars Used as A
received a chocolate
logo wrapper bar order from a furniture distributor. We produced
5,000 chocolate bars and sent 250 to each of his outlets. The inside
of 247 wrappers contained coupons for 5% off a purchase, two wrapper
bars had a coupon for 10% off, and one wrapper bar had a coupon
for 20% off.
The furniture distributor advertised
that any customers that came in on that given day would not only
receive a chocolate bar but, inside was a valuable coupon for a
discount on any furniture purchase. All of the stores indicated
that they were much busier than usual and reported higher sales
on this day than the same day on previous weeks. The client was
Another Happy Customer - a computer
company advertised that they were going to be giving away chocolate
bars at their trade show booth. If that in itself was not enough
to get people to the booth the advertisement indicated that inside
one of the wrapper bars was a winning ticket for a free computer.
The customer reported much higher traffic at his booth than previous
years and he had 30% more qualified leads than the previous year.